Experience Jackson

Mission: To strengthen the positive perception of Jackson County as a must-visit destination to increase revenues and stimulate economic development and growth for the community.

Experience Jackson is the official destination marketing organization for Jackson, Michigan, working to promote tourism and foster a thriving local economy by showcasing the best that the Jackson area has to offer. Through collaboration with community partners, businesses, and event organizers, Experience Jackson encourages visitors to explore the city’s unique attractions, historical sites, and entertainment opportunities.

Experience Jackson provides a wide range of services aimed at promoting tourism in the Jackson area. The organization curates and shares comprehensive information about local attractions, dining options, lodging, and recreational activities through its website and visitor guides. It also organizes and supports events, helping tourists and residents alike enjoy seasonal festivals, cultural celebrations, and sporting events. Experience Jackson collaborates with local businesses to create marketing campaigns that highlight Jackson’s unique features, including its rich history, art scene, outdoor activities, and vibrant downtown. Additionally, the organization offers resources for travelers, including itinerary planning assistance, hotel bookings, and suggestions for things to do during their stay. Through these efforts, Experience Jackson aims to make every visit to Jackson an enjoyable and memorable experience.